When participating in a online survey the other day I got a flash back to Steve Krugs 8 years old phrase “Don’t make me think“. The survey did indeed made me think. The highlighted text in the picture below says “Your answer is sent to Megafon when you click next”

The problem is there is not a button called “Next”. There is only arrows. Of course it’s obvious what you have to do to continue, but i was actually for a millisecond looking for a “Next” button. The balloon over my head indeed had a question mark in it.

The problem is that the visual design and the text are talking against each other. Either the text should state “Click the right arrow” or there should be a button labeled “Next”.

But i actually think there is a bigger problem. Since this is the last screen in the survey and since clicking the right arrow will send the result and finish the survey I think there should be a button with a label like “Finish survey” or “Send result” or something similar indicating what is going to happen when clicking the button.